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eBusiness Stores Case Study : Customer Acquisition – New Account Opening Offer for ICICI Bank(R&R)

Every Customer who opened a one Savings Account with ICICI was eligible for a special offer.

Customer received a coupon code and can redeem their incentive through a portal developed by FOXBOX for ICICI bank.

Under this program with every new account, customer gets a mail with a unique code which offers him access to a reward.

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