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Employee Store Case Study: ICICI Bank

Employee Store Case Study: ICICI Bank

FOXBOX has developed and runs one of the largest employee brand stores in the country for ICICI Bank. Back in 2018, ICICI Bank wanted to standardize company logo branded merchandise across its offices to ensure consistency of brand across merchandise. FOXBOX developed...

Channel Loyalty Case Study: Muthoot Finance

Channel Loyalty Case Study: Muthoot Finance

Muthoot Finance had been running an offline reward program which incentivised its dealers with a fixed reward at the end of the campaign period. However this program never managed to motivate the dealers to positively respond to the program for couple of reason. One...

ICICI HFC: Referral Program

ICICI HFC: Referral Program

ICICI Home Finance intended to acquire new customers by leveraging their current base of customers using an effective referral program. FOBXOX developed a comprehensive referral program which was designed to elicit maximum participation from existing customers. It...

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